A contextual ad is a link in a webpage that leads to your website and is relevant to the content around it. They are contextual because these links are shown based on your chosen category and keywords, and the content on the page around the ad is related to it. Although this type of advertising is more expensive, the conversion ratios are better than pop-under traffic, as the customer voluntarily clicks on the banner/text to see more. This type of advertising is sold in two ways:

1. CPC (Cost per Click). You are charged $0.22 each time a visitor actually clicks on a banner or text, and not otherwise. (Minimum purchase is for 1000 clicks, or $220). There is no guarantee on the time period in this sort of advertising, as it is entirely dependent on the  visitor.

2. CPM (Cost per Impression). A hit is counted everytime your banner or text ad is loaded on our page. The visitor does not have to click anything. Minimum purchase is 10,000 impressions for $45. 

• Contextual banner/text = $45 per 10,000 impressions (CPM)
• Contextual text = $0.22 per click (CPC) (CPC minimum purchase = 1000 clicks)